Aviva plc moves to simplify its structure, removes regional layer

Aviva plc is eliminating its regional layer in an effort to simplify the company and sharpen its business focus.

As part of its revised structure, Aviva is appointing the leaders of its three major businesses to the Group Executive Committee (GEC), resulting in shorter and more direct reporting lines from individual countries to GEC members.

The three CEOs joining the GEC include: David Barral (CEO UK&I Life Insurance), David McMillan (CEO UK&I General Insurance) and Philippe Maso (CEO France).

They will all report directly to Aviva plc group chief executive Andrew Moss, as will Chris Littlefield, CEO of Aviva U.S.A.

Trevor Matthews will be executive director of developed markets. In this role, he will chair the U.K. and Ireland board and be directly responsible for Canada, Italy and Spain. He will also be responsible for developing the group-wide capabilities of underwriting, pricing and claims management.

Simon Machell will be CEO of higher growth markets. The higher growth markets include Aviva’s businesses in Asia, Poland, Turkey and Russia. The higher growth characteristics are due to the economic growth potential and relatively low penetration of insurance products in these areas.

Igal Mayer, Richard Hoskins and Alain Dromer are leaving Aviva.