AXA Pacific launches “hybrid” online, broker-driven auto insurance product

AXA Pacific Insurance Company, a subsidiary of AXA Canada, has released a new Buy Online car insurance solution for Alberta motorists. Billed as a first of its kind, AXA Pacific says its “hybrid approach” offers consumers a choice between a direct online sale and a broker-driven online sale. Consumers entering through www.axa.ca select a broker and then have an option to purchase the product online with no broker assistance or, if necessary, can seek the broker’s advice to finalize the sale.”We understand the growing importance of the Internet distribution channel and believe that our approach offers consumers the best of both worlds,” says AXA Pacific executive vice president Jennie Moushos. “They can get a quote quickly and efficiently, and still benefit from having a true expert to make sure they walk away with the coverage that’s right for them.”AXA Pacific says its strategy underscores its “longstanding belief in and support of the independent broker channel.”