Desjardins’ property and casualty segment attributes growth in part to Ontario advertising campaign

Desjardins Group’s property and casualty insurance segment reported a net income of $28 million in 2010 Q2, unchanged from 2009 Q2.The segment’s total income for the first half of 2010 was $765 million, up $14 million compared to 2009 H1, due to an increase in the number of policies issued and a higher average premium.”This growth was also due to the positive impacts of a new advertising campaign in Ontario for the Desjardins General Insurance brand,” a Desjardins release says.During 2010 H1, the caisse network reported $37 million in gross premiums – flat when compared to 2009 H1, the release adds.