IBC, Ontario Safety League launch 2010 Operation Red Nose campaign

Host Ontario Safety League and sponsor Insurance Bureau of Canada announced on Nov. 3 the launch of the 2010 Operation Red Nose campaign.The campaign, which is now six years old in Ontario, offers safe rides home to partygoers.The campaign will be offered in 12 Ontario communities between Nov. 25 and Dec. 31, 2010.This year, the program will run in Bolton, Borden, Brampton, Burlington, Chatham-Kent, Hearst, Kingston, Newmarket-Aurora, North Bay, Quinte, Sudbury and Thunder Bay.As in past years, a local host organization in each community will recruit volunteers to help run the program, with the goal of making roads safer for all during the holiday season. Close to 3,800 dedicated volunteers provided more than 5,340 rides throughout Ontario in 2009.