Intact launches mass media campaign

Intact Insurance launched its second mass national advertising campaign since the launch of its new brand in February 2009. The campaign promotes the idea that insurance is about people and not things. It’s designed to continue to build on Intact’s “you’re back” customer value proposition, an Intact release says. The campaign consists of television, print and online advertising. The 30-second television commercials depict a range of scenarios in which people return to their “now” or routine moments once a customer is restored after an incident. “The new ads reflect our commitment to offering an outstanding experience,” says Monika Federau, Intact’s vice president of marketing and brand development. “When customers contact us after an incident, we ensure a seamless transition back to their ‘now.'”