RSA rolls out online course for marketing staff

RSA Insurance Group plc announced Thursday the launch of a seven-week online course for its marketing staff, which the carrier suggests will give employees an opportunity to learn how they can “engage with online communities.”

London-based RSA plans to roll out its Digital Marketing Foundation program in three stages, starting in Canada.

The program is a seven-week online course “which incorporates both business-to-business and direct to customer best practice, as well as strategies to integrate and optimize digital with traditional marketing,” RSA stated in a press release Jan. 29.

The first of the four modules, on digital landscape and content, is intended to provide “background information on how the digital age has revolutionized daily life and how marketers can integrate content to engage with online communities” the insurer stated. “The following three modules focus on maximizing opportunities across the various digital channels including: search, aggregators, email, display, affiliates (online sales agents) and social media.”

In addition to Canada, RSA will also provide the course to marketing employees in Britain, Scandinavia, Central and Eastern Europe and Latin America.

“The benefits of digital marketing include: reaching a wider audience in a cost effective manner compared to traditional marketing; tracking and monitoring audience response rates; and measuring the success of campaigns in real time.”

RSA created the course in partnership with Brand Learning Inc.