RSA unveils platform for commercial, personal and large commercial and specialty lines

Now that its acquisition of GCAN is complete, RSA has unveiled its ‘stem-to-stern’ proposition, including a suite of offerings in commercial, personal and large commercial and specialty lines.Since acquiring GCAN in January 2011, RSA combined the strengths of both organizations to build out its Large Commercial and Specialty division, targeting large, complex, national and multinational property and casualty risks.RSA has also developed a new definition for its Commercial business, which is segmented by premium size. The commercial division is set up to handle customers with commercial premiums less than $25,000, Canadian operational, mainly local sales and lower hazard exposures. In personal insurance, RSA is shifting its focus from a generalist-only insurer to writing specialists’ insurance as well. While continuing to write traditional home and auto insurance, RSA will now recruit and retain consumers by covering their specialized products, thus combining the flexibility and service of a niche insurer with the scale and capacity of a generalist insurer. Specialized personal lines offerings include Private Client Insurance for high net worth clients and RSA Travel, an enhanced proposition created following RSA’s 2011 acquisition of etfs.