Western Financial and Falkins Insurance Group begin co-branding arrangement

Western Financial Group and Falkins Insurance Group are taking on a more visible partnership presence in the Kootenay Region of British Columbia.

To support the growing presence of the Western brand in the region, Falkins, a 115-year-old insurance brokerage based in British Columbia, will begin a co-branding transition incorporating the Western logo. Long-term plans announced in 2010 will see Falkins become part of the Western Financial Group family of brokerages by Jan. 1, 2014.

Western announced last week that Cranbrook RecPlex would become Western Financial Place as the result of a $750,000 naming rights, sponsorship and usage agreement.