At the Forefront – Adapting to Changing Customers (GTA North location)

There is significant change happening in the insurance industry right now—and customers are one of the main driving forces behind it.

Today’s customer is digitally-savvy and wants to be able to conduct their business when they want, where they want and on the medium or channel of their choice. They have higher expectations: they want the transparency to compare products, flexible products that adapt to their changing needs, and more control.

If we want to stay competitive, it’s imperative that we get serious about customer engagement and start providing the value and service that customers want.

In this At the Forefront, Jason Storah, EVP, Broker Distribution of Aviva Canada will go through how to deal with this potential disruption to our industry and ensure that our business is positioned to deal with the changing customer.