Insurance Institute of Ontario-The Evolving P&C Insurance Consumer

Identify the factors that have the greatest impact in choosing an insurance provider

The Property & Casualty (P&C) insurance industry is in the midst of a significant transformation. As consumers increasingly adopt digital channels, providers are seeking new ways to engage and retain them. While technology and direct-to-consumer strategies are key enablers, research shows the industry is now facing pivotal challenges in two core areas: cost and value.

Today’s P&C consumer can generally be grouped into three distinct segments: cost-driven, experience-focused, and loyalty-based. In this session, PMG Intelligence delves into what defines each of these customer types and examines how factors like pricing, perceived value, and brand loyalty influence decision-making.

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