2026 Executive Outlook | Shari Dodsworth, Northbridge Insurance

As we look ahead to 2026, the landscape for P&C insurance will continue to evolve amid economic uncertainty, tariff pressures, talent shortages, emerging technology and the growing impact of climate-driven weather events.

These forces will reshape our industry in ways that require agility and foresight. One of the most significant shifts will be the increasing frequency and severity of extreme weather, demanding a stronger focus on resilience and risk mitigation across every part of our business.

This change presents an opportunity to reinforce our role as trusted partners in protection. Customers will expect more than coverage. They will seek stability and confidence in our services and solutions.

Specialization will be critical. Building deep expertise within industry segments, both at the company and distribution levels, will allow us to understand unique customer needs and deliver tailored solutions. Supporting our broker network with ongoing education and specialized tools will ensure they can continue to provide meaningful advice and value. Strong carrier-broker partnerships will remain essential to creating outcomes that matter for customers.

Investment in risk mitigation must continue. By leveraging industry-specific insights, we can help Canadian businesses anticipate and minimize risks. We actively seek feedback from customers to understand what we’re doing well and where we can improve, while monitoring internal processes to ensure our service remains reliable and aligned with our promises. Every interaction should strengthen confidence in our ability to deliver stability during uncertain times. Now is the time to focus on supporting Canadian businesses by keeping them safer, more resilient and better prepared for what lies ahead. Through specialization and strong partnerships, we can turn 2026’s challenges into opportunities for leadership and customer confidence.