Home Breadcrumb caret Webinars Breadcrumb caret Mastering the Market Cycle Mastering the Market Cycle Wednesday, November 19, 2025 at 12:00 pm ET Watch now and earn CE credits Brought to you by: Photo Credit: iStock-1179332911 Canada’s commercial lines are currently experiencing a soft market cycle, characterized by generally favourable pricing and policy terms for business clients. Despite this, certain segments may benefit when brokers clearly highlight the unique risk profiles of individual clients—their approaches to safety, claims history, or industry specifics—providing underwriters with more comprehensive information to bolster confidence and enable more tailored solutions. In this webinar replay, explore how insurers and brokers can work together to promote effective risk management and offer commercial clients the best coverage options at any stage of the market cycle. This webinar aired live on Wednesday, November 19, 2025 at 12:00 pm ET. About the presenters Jatinder Bassi President, Echelon Insurance Open section Jatinder Bassi joined Echelon Insurance in 2020 as Assistant Vice President of Finance and was promoted to Vice President of Finance in 2021. In 2025, Jatinder was appointed Echelon Insurance’s incoming President. Jatinder is a Chartered Professional Accountant (CPA, CA) with several academic and professional credentials. His career in insurance and the financial services spans nearly two decades, during which he has been an active participant and advocate in the industry, serving recently as President of the Canadian Insurance Accountants Association. Brett McGregor President & CEO, Guild Insurance Group and President, IBAC Open section Brett McGregor is a seasoned insurance executive with over 25 years of experience in the Canadian insurance industry. Born and raised in Wawanesa, Manitoba, Brett’s strong connection to community and service continues to shape his leadership style. As President & CEO of Guild Insurance Group, he leads a growing team of 95 employees across eleven locations, delivering customized insurance solutions to individuals and businesses. His leadership has helped shape Guild into a progressive, community-focused firm grounded in service and local expertise. Brett is a strong advocate for continuous learning and professional development. He holds a Bachelor of Commerce (Honours) degree from the University of Manitoba and has earned the CAIB, CIP, and FCIP designations, along with an MBA completed in 2014. An active member of the insurance community, Brett contributes to the broader industry dialogue through his involvement with the Insurance Brokers Association of Canada of which he is currently President. Brett is also a Past President of the Insurance Brokers Association of Manitoba. Dedicated to giving back, Brett has held leadership roles in several local initiatives and continues to be involved in coaching youth sports and community volunteering. Brad Murdoch Managing Partner, Ferrari & Associates Open section Brad Murdoch is a broker and insurance professional with nearly three decades of industry experience. He joined Ferrari & Associates in 2014 as a Senior Risk Manager and became a Managing Partner in 2023. Brad holds formal education through the Certified General Accountant (CGA) program and is currently working towards obtaining his Canadian Accredited Insurance Broker (CAIB) and Chartered Insurance Professional (CIP) certifications. Sponsored by Sponsor Image Watch now and earn CE credits Note: CE accreditation for this webinar is pending approval. CE accreditation is powered by CE Corner and the CE Corner team will be applying to ICBC, ICM, ICS and RIBO for continuing education credits. You will receive an email notification when your CE certificate is ready, which can take up to one month after attending the live webinar. If you have any questions, please contact support@cecorner.ca. Print Group 8 LinkedIn LI X (Twitter) logo Facebook Print Group 8
Mastering the Market Cycle Wednesday, November 19, 2025 at 12:00 pm ET Watch now and earn CE credits Brought to you by: Photo Credit: iStock-1179332911 Canada’s commercial lines are currently experiencing a soft market cycle, characterized by generally favourable pricing and policy terms for business clients. Despite this, certain segments may benefit when brokers clearly highlight the unique risk profiles of individual clients—their approaches to safety, claims history, or industry specifics—providing underwriters with more comprehensive information to bolster confidence and enable more tailored solutions. In this webinar replay, explore how insurers and brokers can work together to promote effective risk management and offer commercial clients the best coverage options at any stage of the market cycle. This webinar aired live on Wednesday, November 19, 2025 at 12:00 pm ET. About the presenters Jatinder Bassi President, Echelon Insurance Open section Jatinder Bassi joined Echelon Insurance in 2020 as Assistant Vice President of Finance and was promoted to Vice President of Finance in 2021. In 2025, Jatinder was appointed Echelon Insurance’s incoming President. Jatinder is a Chartered Professional Accountant (CPA, CA) with several academic and professional credentials. His career in insurance and the financial services spans nearly two decades, during which he has been an active participant and advocate in the industry, serving recently as President of the Canadian Insurance Accountants Association. Brett McGregor President & CEO, Guild Insurance Group and President, IBAC Open section Brett McGregor is a seasoned insurance executive with over 25 years of experience in the Canadian insurance industry. Born and raised in Wawanesa, Manitoba, Brett’s strong connection to community and service continues to shape his leadership style. As President & CEO of Guild Insurance Group, he leads a growing team of 95 employees across eleven locations, delivering customized insurance solutions to individuals and businesses. His leadership has helped shape Guild into a progressive, community-focused firm grounded in service and local expertise. Brett is a strong advocate for continuous learning and professional development. He holds a Bachelor of Commerce (Honours) degree from the University of Manitoba and has earned the CAIB, CIP, and FCIP designations, along with an MBA completed in 2014. An active member of the insurance community, Brett contributes to the broader industry dialogue through his involvement with the Insurance Brokers Association of Canada of which he is currently President. Brett is also a Past President of the Insurance Brokers Association of Manitoba. Dedicated to giving back, Brett has held leadership roles in several local initiatives and continues to be involved in coaching youth sports and community volunteering. Brad Murdoch Managing Partner, Ferrari & Associates Open section Brad Murdoch is a broker and insurance professional with nearly three decades of industry experience. He joined Ferrari & Associates in 2014 as a Senior Risk Manager and became a Managing Partner in 2023. Brad holds formal education through the Certified General Accountant (CGA) program and is currently working towards obtaining his Canadian Accredited Insurance Broker (CAIB) and Chartered Insurance Professional (CIP) certifications. Sponsored by Sponsor Image Watch now and earn CE credits Note: CE accreditation for this webinar is pending approval. CE accreditation is powered by CE Corner and the CE Corner team will be applying to ICBC, ICM, ICS and RIBO for continuing education credits. You will receive an email notification when your CE certificate is ready, which can take up to one month after attending the live webinar. If you have any questions, please contact support@cecorner.ca. Print Group 8 LinkedIn LI X (Twitter) logo Facebook Print Group 8
