The loyalty advantage: How to keep people coming back for more

Wednesday, April 24, 2024 at 1:00 pm ET

Watch now and earn CE credits
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Canadian Underwriter’s 2024 National Broker Survey demonstrates the importance of loyalty. Of course, it’s always paramount to retain a customers’ business in an era when customers are shopping for a better deal. But also, our annual broker survey shows, keeping employees loyal to your organization is currently the Number 1 challenge facing the broker channel during an international labour shortage.

Hear our panellists discuss how to empower the next generation of broker leaders, while at the same time attracting the next generation of insurance customers.

Moderated by:
David Gambrill, Editor-in-Chief, Canadian Underwriter

Panellists:
Kelly MacDonald, Chief Commercial Officer, Platform Insurance
John McNeil, Associate Dean, Humber College
Steve Whitelaw, SVP & General Manager, Applied Systems Canada