BrokerLink expands again in Ontario, Alberta

A month after acquiring three brokerages in Ontario and Alberta, BrokerLink has further expanded its presence in those provinces with the acquisition of three more brokerages.

The latest acquisitions involve deals with InsuranceHero.ca and Levitt Insurance Brokers Ltd. in Ontario and Rizk Insurance Services Ltd. in Alberta. All three brokerages joined BrokerLink Mar. 1.

For more than a decade, InsuranceHero.ca has served customers across Ontario with a digital first, customer-driven approach, BrokerLink says in a press release.

“Founded in 2011, the brokerage combines the convenience of online tools with personalized support, streamlining the insurance experience through technology and automation,” BrokerLink says. “Specializing in personal insurance and supporting select commercial sectors, InsuranceHero.ca has continued to grow while staying rooted in its communities and contributing to local initiatives such as the Golf Marathon Sudbury and regional healthcare programs.”

According to its website, InsuranceHero.ca’s select commercial offerings include contractors insurance, beauty and spa insurance, specialty insurance (such as photographers and videographers, and protective security and security guards), sports and fitness insurance, and restaurant & bar insurance, among others.

The other Ontario acquisition involves Levitt Insurance, which was founded in 1990 and built its reputation on delivering tailored personal and commercial insurance solutions across Ontario. The brokerage primarily serves personal insurance customers but also brings strong expertise in contractor and transportation risks, and offers a specialized alarm installer and security services program, BrokerLink reports.

In addition, it provides auto (including Uber or Turo insurance), home, fleet, commercial crime, cyber and travel insurance, among others.

The Levitt Insurance team remains committed to supporting underprivileged children and cultural communities, BrokerLink adds.

In Alberta, Rizk Insurance has served individuals and businesses across Alberta for nearly 30 years. The brokerage, formerly known as Braeside Insurance Services, is known for its customized approach and use of modern digital tools.

The Rizk Insurance team has expertise in commercial sectors, including contracting, professional services, real estate, and small business. Other offerings include high value homes, luxury vehicle insurance, secondary home insurance, motorcycle and boat insurance, among others.

Like the other brokerages, Calgary-based Rizk Insurance is committed to its community, supporting local youth programs, schools and family initiatives that help strengthen the region.

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“Each brokerage joining BrokerLink in March brings a strong blend of community-focused service and forward-thinking practices,” Michael Stack, BrokerLink’s vice president of acquisitions, says. “With their deep local roots and shared commitment to innovation, we’re able to meet customers where they are, whether they prefer to connect with us in person, by phone, or online.”

Team members from InsuranceHero.ca, Levitt Insurance, and Rizk Insurance will continue supporting customers in their local communities as part of the BrokerLink team.

BrokerLink’s first acquisitions of 2026 were:

• Scarborough, Ont.-based William G. Waters Insurance Brokers has supported the Greater Toronto Area and Southern Ontario since 1961, providing multi-generational customers with tailored insurance solutions. The family-run brokerage provides auto, home, commercial and life insurance.
• SL Insurance Brokers (Spruceland Insurance Brokers) has offered personalized service to local Albertans for close to 50 years. The brokerage offers a range of specialty and hard-to-place coverages.
• With a main office in downtown Oakville, Ont. and branch offices in several other locations, Spriggs Insurance Brokers Limited has been operating in business for more than 50 years. It specializes in personal property and auto, and small business insurance.

Jason Contant

Jason has been an award-winning journalist with Canadian Underwriter for more than a decade, including the past three years as associate editor and, before that, as digital editor for seven years.