Your Business

Brokers: How much do you spend to acquire a new client?

How much does it — or should it — cost you to acquire a new client? Out of many leads you attract to the brokerage, how many of those sales actually close? If you can’t answer these questions, you are already playing catch-up with brokerages and carriers that have a firm grasp of these key […]

By David Gambrill | March 2, 2018

3 min read

Brokers seek carrier support for study of industry real-time data solution

Ontario brokers are attempting to marshal industry-wide support for an API hub solution that would provide real-time data exchange between insurance carriers and the broker channel. “What we’re asking is that the carriers support the [Insurance Brokers Association of Ontario] in a feasibility study,” Adam Mitchell, president of Mitchell and Whale Insurance Brokers, told a […]

By David Gambrill | March 1, 2018

3 min read

How AI increased this brokerage’s sales leads by 13%

Using artificial intelligence (AI) to understand the likelihood of individual consumers making an auto insurance purchase, insurance broker Kanetix Ltd. was able to achieve a 13% lift on its call volume and lead generation. “AI is something that the Insurance Industry has been talking about for a while,” Janine White, vice-president of marketplaces at Kanetix […]

By David Gambrill | March 1, 2018

3 min read

The broker’s challenge in giving decent customer service

Brokers tend to forget that insurance is often a “grudge purchase,” and that companies selling goods other than insurance tend to provide the best examples of customer service, speakers said Tuesday at the Insurance-Canada.ca Technology Conference (ICTC). “We [brokers] quickly forget that we sell a product that the consumer doesn’t necessarily want,” Sherif Gemayel, president […]

By Canadian Underwriter | March 1, 2018

2 min read