Operations

Boost your sales: What science is telling you about your buyers

Want to improve your sales? Stop focusing on your technique as a salesperson and start relying on scientific studies of what the buyer is thinking, Steven MacDonald advises in a blog written for SuperOffice. “Science-based selling uses scientific research to understand what is happening inside the buyers’ brain, and how their brain can be influenced,” […]

By David Gambrill | July 24, 2018

3 min read

How Canadian brokers can cut out the ‘middleman’ – the insurers

Canadian insurance brokerages have already made inquiries to an Estonian-based insurance company that is working on a revolutionary blockchain distribution model. Black Insurance is setting its sights on cutting out the “intermediaries” in the insurance sales process – the insurance companies. “Usually when people are speaking about intermediaries in insurance, automatically they think of brokers […]

By David Gambrill | July 17, 2018

3 min read

Insurer-owned agency re-launches its brand

A hairy black dog wakes up, yawns and waddles down the stairs, knocking a photo askew as it goes. So begins RSA Canada’s latest video, depicting a “brand relaunch” of Johnson Inc. Using the hairy black dog as an ambassador “is our way to show our customers that we’re ready to serve you and we’ve always […]

By Greg Meckbach | July 16, 2018

2 min read

Fine for broker in business interruption coverage mix-up

A fine imposed against a Manitoba broker illustrates the importance of documenting conversations with clients when advising on business interruption.

By David Gambrill | July 13, 2018

3 min read