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Four tips for hosting a successful networking event

Many professionals are intrigued by the idea of hosting their own networking event, and insurance professionals are no exception. “After all, there are clear professional benefits to becoming known as a connector, and if you’re an introvert, you can create events optimized for how you prefer to socialize,” wrote Dorie Clark, a marketing strategist and […]

By Jason Contant | April 1, 2019

3 min read

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Why likeability is not the most important selling point

Are you worried that you won’t be able to get the sale if your client doesn’t like you? No need to worry! A recent analysis of 450,000 salespeople found that among elite salespeople – those in the 95-100 percentile – 89% said they do not need to be liked. But among the weakest salespeople (those […]

By Jason Contant | March 25, 2019

3 min read

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Intact announces departure of executive vice president

Intact Financial Corporation (IFC) has announced that executive vice president Don Fox will be leaving the company effective May 3. Fox has been responsible for overseeing IFC’s investment management, corporate legal, corporate development, audit and finance functions. These key functions, with the exception of audit, will report directly to Charles Brindamour, chief executive officer of […]

By Jason Contant | March 25, 2019

2 min read

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How to boost sales leads? Turn your AGMs into a fun event

Putting the fun back into your annual general meeting could be a great marketing opportunity, leading to more and better sales leads, a Canadian digital marketer told delegates attending the Ontario Mutual Insurance Association’s AGM in Toronto Thursday. To generate hotter sales leads, mutual insurers should be reaching out to “mavens” who are predisposed to […]

By David Gambrill | March 22, 2019

2 min read